workaday logo appreciation, perimenopausal perversity

December 30th, 2008

I just bought these rawhide bootlaces, and they make such a beautiful little object wrapped up in their Kiwi bi-directional label band, I’m loathe to undo it. See the tiny little kiwi? Such an elegant, unpretentious logo, and so deeply familiar. I guess it’s emblazoned in my brain from childhood, when I had to polish my hideous red corrective shoes with Kiwi shoe polish–some kind of clear version, since they didn’t make any that was the exact hideous red color of my shoes. Read the rest of this entry »