August 31st, 2013 | Other Projects
I love seeing these Sears cartop storage things. Here’s the logo…
… a cartoon snail combined with the word “X-cargo.” Meaning extra cargo space. But it’s also a pun on escargot, the French word for snail. And a snail carries its house on its back. So it’s like a bilingual pun and a visual pun all together.
I don’t know if I read about this somewhere or figured it out myself. It was a long time ago when I first noticed it.